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swoosh

 

I was working as part of the More and More team on the Flyknit Superiority range of
shoes, which were released as part of the Rio Olympics campaign. Eight product
films were produced, each one showcasing the unique benefit of each shoe.

 

There was quite a lot of time spent on r&d during this almost 2 months long
project, so many new things were learned and explored. Here's a little edit of the
parts i was working on.

 

 

Credits:
Concept and Creative direction: More and More
Production: More and More
VFX: More and More
Additional 3d: Misha Shyukin, Simone Nunziato, Cai Matthews
Shoe scanning: Ten24, 3d modelling: Black Bear Tribe
Sound design: Golden Hum.

Other Projects:

insta
nikestrike
nikeflyknit
emi
four
palaceboost
99frames
darkjovian
palacepro
laptimer
floats
strokes
pg
onedotzero
reel
roomwithaview
shyscapes
blackatlantic
5sec
ensa
showtime
glonkq
xylo



© Misha Shyukin 2018