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Promo for Palace's latest footwear collaboration with Adidas Originals - The
'Palace Pro Boost' - An evolution of their previous collaborative trainer, it sees
the addition of the Adidas boost sole to the 'Palace pro' upper.

Whilst the spot uses the common visual language of photo realistic renders &
abstract 3D forms combining, the spot still carries the unmistakeable Palace
tongue-in-cheek, self reflexive tone, highlighting the boost technology & the
significance of the collaboration in their own unique voice.

 


Process Timelapse:

Credits

Creative Director: Lev Tanju
Director/Producer: Cai Matthews
3D artist: Misha Shyukin
Audio Design: Soundnode
Soundtrack: Legowelt
Voice artist: Scheiffer Bates

Other Projects:

insta
nikestrike
nikeflyknit
emi
four
palaceboost
99frames
darkjovian
palacepro
laptimer
floats
strokes
pg
onedotzero
reel
roomwithaview
shyscapes
blackatlantic
5sec
ensa
showtime
glonkq
xylo



© Misha Shyukin 2018