Promo for Palace footwear collaboration with Adidas Originals - The 'Palace Pro Boost'
An evolution of their previous collaborative trainer, it sees the addition of the Adidas boost sole to the 'Palace pro' upper.
Whilst the spot uses the common visual language of photo realistic renders & abstract 3D forms,
the spot still carries the unmistakeable Palace tongue-in-cheek, self-reflexive tone,
highlighting the boost technology & the significance of the collaboration in their own unique voice.
Process video:
Credits:
Creative Director: Lev Tanju
Director/Producer: Cai Matthews
3D artist: Misha Shyukin
Audio Design: Soundnode
Soundtrack: Legowelt
Voice artist: Scheiffer Bates
Promo for the 'Palace Pro' - A footwear collaboration between Palace Skateboards & Adidas Originals.
We unashamedly hypnotise you to 'buy these trainers' using a mixture of the signature
low-fi Palace aesthetic, highly detailed 3D modelling & rendering and, of course,
by enlisting grime legend D Double E as our roadman hypnotist.
In addition to the online promo, we also created an animated billboard ad that ran on Piccadilly Circus.
Credits:
Creative Directior: PALACE/Lev Tanju
Script: Stuart Hammond/PALACE
Director/Producer: Cai Matthews
Starring: D Double E
CGI Artist: Misha Shyukin
D Double E shoot: Tim & Barry
Skate Footage: Dan Joyce
Sound: Shaun Savage
Rotoscope: Emma White
With thanks to Omar Souleyman